A financial disclosure oddity
Deborah Travis Honeycutt is challenging David Scott in the 13th congressional district, which takes in parts of northern Henry County. So far she appears to be running a quiet race: Lexis only shows five articles that mention Honeycutt in the AJC, with one of them being a letter to the editor from the candidate herself.
Checking the campaign financial disclosures,though, I came across some rather large fundraising numbers for Honeycutt. As of late June, she has pulled in $484,470 in contributions, 99 percent of which have come from individuals. Honeycutt has only given her campaign $3,000. Although this isn't enough to seriously challenge Scott, this is still quite a chunk of money for a race most people consider a lock for the incumbent.
But what is odd is that she has spent virtually all of that money. Her latest report has her with only $42,750 of cash on hand. But what's even weirder is what she's spent her money on: at least 85 percent of her campaign disbursements have gone to direct mail fundraising. In other words, she's raking in money through direct mail only to turn right around and give it to her direct mail consultant in fees and, presumably, to start another round of direct mail fundraising.
I have absolutely zero experience in campaigns, so I have no clue what's going on. Does anybody know what her plan is?
Comments
Follow the money trail... who's making it? Is she related to or associated with the company doing her mailings.
It's a stupid strategy if it's the actual strategy.
Posted by: Trev | August 1, 2006 03:42 AM
She can't beat David Scott.
I do have a funny David Scott story. A friend of mine went to a debate between Scott and Clay Cox in 2002, back when Scott was first running for this Congressional seat.
My friend believes Scott was drunk. He was asked about education and my friend says this was his answer, "Education good. David Scott for education."
Posted by: Jason | August 1, 2006 07:20 AM
Jason,
Even with 400,000 dollars, she doesn't have enough money to get a good series of TV ads going all over a congressional district.
Direct mailing is the next best thing. I'd say it's a wise use of money. More effective than signs, but less expensive (and in the end) more useful than one or two tv spots.
Just my thoughts...
Posted by: Jace Walden | August 1, 2006 08:59 AM